Links of London, the leading British contemporary jeweller was founded in 1990 by jewellery designer Annoushka Ducas and her husband John Ayton. Excellent craftsmanship, generous tactile forms and the use of the finest materials remain integral to each collection. Over the last two decades the company has expanded significantly across the globe with over 60 stores in cities including London, New York, Dubai and Hong Kong.

Links of London has long been recognised as an innovator and leader in the jewellery and gift industry. In 2007 Links of London was named 'Jewellery Brand of the Year' at the 2007 UK Jewellery Awards for the third consecutive year.